Facts Tell Emotions Sell

Too many business presentations are dry and boring.  The focus is on data and logic.  Quite often presenters leave their audiences drowning in too much detail.

It doesn’t have to be that way though.

Information is of course important.  If you want to get buy in from your audience you need to do more than just give them the facts. What do you want them to do with your information?  Is it adopting a new attitude, doing something differently or smarter? [Read more…]